• We are engineers and artists exploring crossroads of technology and humanity.
  • Left Brain + Right Brain = Total Package.
  • We build software and brands.
  • Here, logic is not the enemy of intuition and colors are just as revered as numbers.

About

An Ambidextrous Mind

is the best way to describe us

We are fortunate to have a core team whose collective mind is a happy mix of creativity and reason. To us, writing a brilliant piece of code is just as thrilling as writing an award-winning TV spot. And that makes all the difference in the work we do and the applications we create.

We are not just back-end developers or front-end designers. Our unique mix of left-brain and right-brain makes things come together for our clients in a holistic way. We are innovators, we are creators, we are communicators. We think, we build, and we create value. To top it all, we know how to sell. And we do it with style, strategy and great ideas.

We provide high-end software application design and development services to highly selective world-class organizations and we develop innovative software products. We also provide brand strategy, communication and design services.

In a nutshell, we provide business solutions that make your business work well and look good too.

If that sounds like what you are looking for, you’ve come to the right place.

Our Team

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Chintan Patel

Chintan Patel

Co-founder and Technology Lead

Dr. Chintan Patel is the Co-Founder and Technology Lead at Applied Informatics (TrialX). He has worked on biomedical ontologies, machine learning and clinical research informatics. Over 35 of his articles have been published in leading conferences and biomedical informatics journals. Previously, he worked at IBM’s T.J. Watson Research Center, conducting research on ontology-reasoning and information extraction. Chintan holds a Ph.D. in Biomedical Informatics (with honors) from the Columbia University.

Sharib Khan

Sharib Khan

Co-founder and Product Lead

Sharib khan is a tech visionary at Applied Informatics, an award winning Healthcare Information Technology startup in New York City. At Applied Informatics, he is responsible for overall product development and innovation initiatives at the company. He led the conceptualization of the company’s flagship product, TrialX.com, a leading platform to connect patients to clinical trial investigators. TrialX and its derivative products are now used in world-famous medical institutions such as The Cleveland Clinic, Beth Israel Deaconess Medical Center/Harvard Medical School, University of Pennsylvania, New York Presbyterian Hospital and the Multiple Myeloma Research Foundation. TrialX has won several awards including the NCI’s best Cancer Consumer Application Development challenge in 2011.

He previously co-founded one of the largest cooking recipes websites, iFood.tv. And in between these endeavors he worked as a Biomedical Informatics Researcher at Columbia University working on several federally funded research projects, include the development of a patient-centric EHR, a health promotion portal built on web 2.0 technologies and conducting an IT readiness assessment for the Dept of Health, New York City, which initiated the Primary Care Information Project to support the roll out of EHRs in city clinics.

He learnt how to program when in boarding school in the Himalayas and then followed his passion to be do “awesome things” in technology after finishing medical school in Delhi. He can often be spotted as the “headstand guy”, doing his favorite yoga poses somewhere.

Kartik Vishwanath

Kartik Vishwanath

Senior Software Architect

Kartik has been building distributed systems in the healthcare domain for more than 5 years, specializing in building out indexes, services, and infrastructures for making EHRs and population health systems more searchable. His interests also include building infrastructures to do machine learning against clinical data to build custom search data sets. Kartik graduated with a Masters in Computer Science from UMKC in 2008. He has a number of publications including in the Journal of the American Medical Informatics Association (JAMIA) and presentations in conferences such as AMIA, AAAI, and SAC. He also won AMIA’s Distinguished Paper Award in 2005.

Aziz Rawat

Aziz Rawat

Creative Director, Design Lead

Aziz grew up on the Shivaliks of northern India. Nick-named "General" because of his childhood fascination with the army, he is now a creative technologist constantly engaged in a battle of ideas.

 Having worked in such differing cultural markets as the U.S. and India, Aziz brings to his work a cross-continental perspective that is rare and refreshing, and which has earned him recognition from international award shows to local baseball fans.

Aziz has helped launch global brands like Kraft, Dial and Boots as well as local ones such as the Chicago White Sox and The Art Institute of Chicago. Other clients on his roster include Disney, Starwood Hotels & Resorts, Jim Beam, Wrigley and Bayer in the U.S. and NIIT, ABN Amro Bank, Dabur and Park Hotels in India.

 An alumni of the Faculty of Fine Art, Baroda (India) and the VCU Brandcenter (Richmond, Virginia), Aziz has worked at some of the planet's top creative shops including Energy BBDO, DDB and Contract Advertising.

 Proud of the diversity and breath of work he has helped create over the years, Aziz believes is a result of a happy confluence of his pragmatic mother, perfectionist father and the paradoxical nature of all his experiences living in India, both coasts of the United States and the mid-west. 

Now living with his wife and daughter in Chicago, Aziz loves to laugh, enjoys art, philosophy, politics, and feeds on all sorts of new inventions and ideas that the web has to offer.

Julie Dulude

Creative Director, Copy Lead

Julie is one of the world’s most skeptical consumers. Ironically, it’s her cynicism for all things branded that make her good at what she does. Part copywriter, part strategist, Julie searches far and wide for emotional truths that will resonate with the intended audience. 

Julie’s work spans a diverse range of accounts including Dove, Kotex, CleanWell, Honest Foods, BlackBerry and American Eagle Outfitters, with special expertise in the wellness and natural foods markets. Julie has worked in all mediums from interactive to broadcast, but she brings to Applied Informatics far more than a traditional advertising background.

 Some of Julie’s more memorable projects have been inventing new product ideas for Adidas and redesigning the consumer shopping experience for Westfield malls. She has named new companies and products, and helped launch multiple brands from scratch, in each case working closely with the client to create a unique and ownable brand voice.

A graduate of Wesleyan University and VCU Brandcenter, Julie is a recovering wanderjarh and has lived and traveled to such far-flung places as the Marshall Islands, Ecuador, India, South Africa and Costa Rica. Julie’s other passion is cooking, and she enjoys inventing new recipes and testing them out on willing guinea pigs.

Priya Menon

Scientific Media Editor

Priya Menon, Scientific Media Editor, manages and hosts the internet radio talk show - The Cure Panel Talk Show from India. The Cure Panel Talk show is an all-inclusive show for and by patients featuring top physicians advising and discussing the latest that helps listeners make choice decisions. Priya holds a masters in Microbiology and her experience include research in molecular biology and genetics. She amalgamates her writing interests and research inclinations through scientific communication and conveys intricate scientific content to a wider audience. She is an avid reader, enjoys classical dance, and theatre.

Joefrey Mahusay

Front-End Developer

Joefrey Mahusay is a web designer and developer based in Cagayan de Oro, Philippines with almost nine years of experience in the web industry. He earned his bachelor’s degree of Computer Science at STI College, Cagayan de Oro. He creates websites with cleanness and minimalism in mind. He was once an author of themeforest where his finest themes are displayed.

Joefrey is also an entrepreneur and loves to explore new things especially in tech. In his leisure time, you will find him playing badminton - which he does for “burning calories”. He is happily married to her wife Sheila with their 3 adorable kids namely Gabriel, Abigail and Rachel.

Nickolas Whiting

Nickolas Whiting

Senior Software Engineer

Nickolas Whiting is a Senior Software Engineer at Applied Informatics. Since 2007 he has worked as an engineer and technical lead to create amazing software using web technologies. Nickolas has published dozens of open source software projects and given talks about the software that he builds. He is currently researching signal based programming for creating reactive real-time artificial intelligence systems. Previously, he served in the United States Air Force.

India Development Team

India Development Team

Software Developers

We have an awesome developer team in the beautiful Kashmir Valley.

Clients

We Solve Business Problems

We optimize technology to grow businesses and brands.

  • iConnect is a great platform to support patient recruitment. It provides us all the features and the flexibility needed to suit our needs

    IT Director , Clinical Research Unit, Cleveland Clinic

  • Winner of #ONC #popHealth challenge: popEye. Links quality measurement to patient engagement- elegant!

    Farzad Mostashari, Director, ONC

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TrialX

TrialX

TrialX is a web-based platform that empowers patients to find clinical trials that match their health conditions and connect with trail investigators effortlessly. TrialX has made more than 15000 patient investigator connections since its launch.

Call-e

ihealthNY

ihealthNY is our award winning cloud-based patient portal. It is built from the ground up to enable consumers to manage their health information easily and securely.

ihealthNY

ihealthNY is our award winning cloud-based patient portal. It is built from the ground up to enable consumers to manage their health information easily and securely.

Call-e

Call-E

Call-E is an award winning virtual calling system. It delivers any reminder message or collects responses to questions from your customers via VOICE, SMS or email. It’s designed to enable you to engage with your customers effortlessly. Sit back and view all responses at your leisure.

Work

Building For & Connecting With The Audience

Our consumer-centric approach to everything we do is as much a part of our DNA as technology. Noting is more important to us than staying relevant and engaging to our target audience. We have some of the brightest minds in the advertising and marketing business who make sure our work resonates in the minds of the consumer. Here is a slice of work our team members have created for various clients and agencies in the past:

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DrugDev

DrugDev

DrugDev is a leading provider of technology-enabled services to the clinical trials industry. As a development and innovation partner, we have developed a cloud-based virtual database platform to manage clinical trial investigator and site information.

Client: DrugDev

Category: Technology

DrugDev

DrugDev

DrugDev is a leading provider of technology-enabled services to the clinical trials industry. As a development and innovation partner, we have developed a cloud-based virtual database platform to manage clinical trial investigator and site information.

Client: DrugDev

Category: Technology

DrugDev

DrugDev

DrugDev is a leading provider of technology-enabled services to the clinical trials industry. As a development and innovation partner, we have developed a cloud-based virtual database platform to manage clinical trial investigator and site information.

Client: DrugDev

Category: Technology

DrugDev

DrugDev

DrugDev is a leading provider of technology-enabled services to the clinical trials industry. As a development and innovation partner, we have developed a cloud-based virtual database platform to manage clinical trial investigator and site information.

Client: DrugDev

Category: Technology

DrugDev

DrugDev

DrugDev is a leading provider of technology-enabled services to the clinical trials industry. As a development and innovation partner, we have developed a cloud-based virtual database platform to manage clinical trial investigator and site information.

Client: DrugDev

Category: Technology

Office Ally

OfficeAlly

OfficeAlly is a leading EHR company and we have built a RestFUL API over the open-source popHealth system so that their EHR can now run meaningful use reports by using the API as a bridge to leverage the reporting capabilities of the popHealth system.

Client: OfficeAlly

Category: Technology

JTurner Research

JTurner Reseacrh

We have built three real-time information systems for JTurner research, a leading market research company for the apartment industry.

Client: JTurner Reseacrh

Category: Technology

JTurner Research

JTurner Reseacrh

We have built three real-time information systems for JTurner research, a leading market research company for the apartment industry.

Client: JTurner Reseacrh

Category: Technology

JTurner Research

JTurner Reseacrh

We have built three real-time information systems for JTurner research, a leading market research company for the apartment industry.

Client: JTurner Reseacrh

Category: Technology

IDB

CTDB

Clinical Trials Databank is a platform that we ideated and created from scratch. This technology searches and integrates investigator information across different pharmaceutical company databases helping the industry collaborate efficiently.

Clinical Trials Databank technology is built on semantic algorithms that clean and de-dupe data from disparate sources and it’s unique privacy-aware framework allows refined sharing of information based on attributes such as opt-ins, therapeutic areas and country.

Client: CTDB

Category: Technology

IDB

CTDB

Clinical Trials Databank is a platform that we ideated and created from scratch. This technology searches and integrates investigator information across different pharmaceutical company databases helping the industry collaborate efficiently.

Clinical Trials Databank technology is built on semantic algorithms that clean and de-dupe data from disparate sources and it’s unique privacy-aware framework allows refined sharing of information based on attributes such as opt-ins, therapeutic areas and country.

Client: CTDB

Category: Technology

IDB

CTDB

Clinical Trials Databank is a platform that we ideated and created from scratch. This technology searches and integrates investigator information across different pharmaceutical company databases helping the industry collaborate efficiently.

Clinical Trials Databank technology is built on semantic algorithms that clean and de-dupe data from disparate sources and it’s unique privacy-aware framework allows refined sharing of information based on attributes such as opt-ins, therapeutic areas and country.

Client: CTDB

Category: Technology

IDB

IDB

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Client: IDB

Category: Technology

IDB

CTDB

Clinical Trials Databank is a platform that we ideated and created from scratch. This technology searches and integrates investigator information across different pharmaceutical company databases helping the industry collaborate efficiently.

Clinical Trials Databank technology is built on semantic algorithms that clean and de-dupe data from disparate sources and it’s unique privacy-aware framework allows refined sharing of information based on attributes such as opt-ins, therapeutic areas and country.

Client: CTDB

Category: Technology

IDB

CTDB

Clinical Trials Databank is a platform that we ideated and created from scratch. This technology searches and integrates investigator information across different pharmaceutical company databases helping the industry collaborate efficiently.

Clinical Trials Databank technology is built on semantic algorithms that clean and de-dupe data from disparate sources and it’s unique privacy-aware framework allows refined sharing of information based on attributes such as opt-ins, therapeutic areas and country.

Client: CTDB

Category: Technology

Disney Parks

Disney

The Disney "Memories" campaign was created entirely through user-generated content. Thousands of visitors uploaded their memories to Disneyparks.com in the form of stories, videos and photos which were then used to create emotionally-inspiring commercials for national TV.

Client: Disney Parks

Agency: McGarry Bowen

Category: Branding

Disney Parks

Disney

The Disney "Memories" campaign was created entirely through user-generated content. Thousands of visitors uploaded their memories to Disneyparks.com in the form of stories, videos and photos which were then used to create emotionally-inspiring commercials for national TV.

Client: Disney Parks

Agency: McGarry Bowen

Category: Branding

Disney Parks

Disney

The Disney "Memories" campaign was created entirely through user-generated content. Thousands of visitors uploaded their memories to Disneyparks.com in the form of stories, videos and photos which were then used to create emotionally-inspiring commercials for national TV.

Client: Disney Parks

Agency: McGarry Bowen

Category: Branding

Disney Parks

Disney

The Disney "Memories" campaign was created entirely through user-generated content. Thousands of visitors uploaded their memories to Disneyparks.com in the form of stories, videos and photos which were then used to create emotionally-inspiring commercials for national TV.

Client: Disney Parks

Agency: McGarry Bowen

Category: Branding

Disney Parks

Disney

The Disney "Memories" campaign was created entirely through user-generated content. Thousands of visitors uploaded their memories to Disneyparks.com in the form of stories, videos and photos which were then used to create emotionally-inspiring commercials for national TV.

Client: Disney Parks

Agency: McGarry Bowen

Category: Branding

Disney Parks

Disney

The Disney "Memories" campaign was created entirely through user-generated content. Thousands of visitors uploaded their memories to Disneyparks.com in the form of stories, videos and photos which were then used to create emotionally-inspiring commercials for national TV.

Client: Disney Parks

Agency: McGarry Bowen

Category: Branding

Disney

The Disney "Memories" campaign was created entirely through user-generated content. Thousands of visitors uploaded their memories to Disneyparks.com in the form of stories, videos and photos which were then used to create emotionally-inspiring commercials for national TV.

Client: Disney Parks

Agency: McGarry Bowen

Category: Branding

Kotex

Kotex

Kotex wanted to strengthen its market share by reaching out to younger women who have shed old taboos about sexuality and gender. This campaign plugs into the conversation by portraying menstruation as something beautiful, feminine, and empowering – reminding women to take care of that part of themselves that makes them women.

Client: Kimberley Clark

Agency: Ogilvy

Category: Branding

Kotex

Kotex

Kotex wanted to strengthen its market share by reaching out to younger women who have shed old taboos about sexuality and gender. This campaign plugs into the conversation by portraying menstruation as something beautiful, feminine, and empowering – reminding women to take care of that part of themselves that makes them women.

Client: Kimberley Clark

Agency: Ogilvy

Category: Branding

Kotex

Kotex

Kotex wanted to strengthen its market share by reaching out to younger women who have shed old taboos about sexuality and gender. This campaign plugs into the conversation by portraying menstruation as something beautiful, feminine, and empowering – reminding women to take care of that part of themselves that makes them women.

Client: Kimberley Clark

Agency: Ogilvy

Category: Branding

Chicago White Sox

Chicago White Sox

Through RSS technology, we turned eight digital billboards into real-time scoreboards during all Chicago White Sox games. This way, every pitch of the in-park experience is broadcast to fans along every major expressway, creating a closer connection to the team.

Client: Chicago White Sox

Agency: Energy BBDO

Category: Branding

Plant With Purpose

Plant With Purpose

Formerly called Floresta, this fantastic non-profit had been making a difference in the lives of the rural poor since 1984, but it wasn’t growing, and one big barrier to growth was the organization’s name. After a complete rebrand from the tagline down to the website, the addition of a social networking component, and some program restructuring to keep donors involved after donating, the non-profit is once again reaching new donors and making headlines.

Client: Plant With Purpose

Agency: Bulldog Drummond

Category: Branding

Plant With Purpose

Plant With Purpose

Formerly called Floresta, this fantastic non-profit had been making a difference in the lives of the rural poor since 1984, but it wasn’t growing, and one big barrier to growth was the organization’s name. After a complete rebrand from the tagline down to the website, the addition of a social networking component, and some program restructuring to keep donors involved after donating, the non-profit is once again reaching new donors and making headlines.

Client: Plant With Purpose

Agency: Bulldog Drummond

Category: Branding

Plant With Purpose

Plant With Purpose

Formerly called Floresta, this fantastic non-profit had been making a difference in the lives of the rural poor since 1984, but it wasn’t growing, and one big barrier to growth was the organization’s name. After a complete rebrand from the tagline down to the website, the addition of a social networking component, and some program restructuring to keep donors involved after donating, the non-profit is once again reaching new donors and making headlines.

Client: Plant With Purpose

Agency: Bulldog Drummond

Category: Branding

Plant With Purpose

Formerly called Floresta, this fantastic non-profit had been making a difference in the lives of the rural poor since 1984, but it wasn’t growing, and one big barrier to growth was the organization’s name. After a complete rebrand from the tagline down to the website, the addition of a social networking component, and some program restructuring to keep donors involved after donating, the non-profit is once again reaching new donors and making headlines.

Client: Plant With Purpose

Agency: Bulldog Drummond

Category: Branding

Clean Well

Clean Well

How do you get a small start-up into national distribution in less than two years? It helps to have a great product, and to be involved right from the get go—starting with, the company name. A complete brand identity, including packaging, website, sales materials and go-to-market plan followed with a clever retailer’s package that got us in the door at Whole Foods and Target.

Client: Clean Well

Agency: Bulldog Drummond

Category: Branding

Clean Well

Clean Well

How do you get a small start-up into national distribution in less than two years? It helps to have a great product, and to be involved right from the get go—starting with, the company name. A complete brand identity, including packaging, website, sales materials and go-to-market plan followed with a clever retailer’s package that got us in the door at Whole Foods and Target.

Client: Clean Well

Agency: Bulldog Drummond

Category: Branding

Clean Well

Clean Well

How do you get a small start-up into national distribution in less than two years? It helps to have a great product, and to be involved right from the get go—starting with, the company name. A complete brand identity, including packaging, website, sales materials and go-to-market plan followed with a clever retailer’s package that got us in the door at Whole Foods and Target.

Client: Clean Well

Agency: Bulldog Drummond

Category: Branding

Clean Well

Clean Well

How do you get a small start-up into national distribution in less than two years? It helps to have a great product, and to be involved right from the get go—starting with, the company name. A complete brand identity, including packaging, website, sales materials and go-to-market plan followed with a clever retailer’s package that got us in the door at Whole Foods and Target.

Client: Clean Well

Agency: Bulldog Drummond

Category: Branding

Clean Well

Clean Well

How do you get a small start-up into national distribution in less than two years? It helps to have a great product, and to be involved right from the get go—starting with, the company name. A complete brand identity, including packaging, website, sales materials and go-to-market plan followed with a clever retailer’s package that got us in the door at Whole Foods and Target.

Client: Clean Well

Agency: Bulldog Drummond

Category: Branding

Clean Well

Clean Well

How do you get a small start-up into national distribution in less than two years? It helps to have a great product, and to be involved right from the get go—starting with, the company name. A complete brand identity, including packaging, website, sales materials and go-to-market plan followed with a clever retailer’s package that got us in the door at Whole Foods and Target.

Client: Clean Well

Agency: Bulldog Drummond

Category: Branding

Boots

Boots

Boots of Britain, a renowned household name in the UK wanted to expand its range of health and beauty products to the U.S. But how do you teach Americans that “boots” aren’t just for walking? Take over an entire aisle in Target and CVS stores across the country with a campaign inviting women to discover the “British Aisles.” Pun intended.

Client: Boots

Agency: SS+K

Category: Branding

Boots

Boots

Boots of Britain, a renowned household name in the UK wanted to expand its range of health and beauty products to the U.S. But how do you teach Americans that “boots” aren’t just for walking? Take over an entire aisle in Target and CVS stores across the country with a campaign inviting women to discover the “British Aisles.” Pun intended.

Client: Boots

Agency: SS+K

Category: Branding

Boots

Boots

Boots of Britain, a renowned household name in the UK wanted to expand its range of health and beauty products to the U.S. But how do you teach Americans that “boots” aren’t just for walking? Take over an entire aisle in Target and CVS stores across the country with a campaign inviting women to discover the “British Aisles.” Pun intended.

Client: Boots

Agency: SS+K

Category: Branding

Boots

Boots

Boots of Britain, a renowned household name in the UK wanted to expand its range of health and beauty products to the U.S. But how do you teach Americans that “boots” aren’t just for walking? Take over an entire aisle in Target and CVS stores across the country with a campaign inviting women to discover the “British Aisles.” Pun intended.

Client: Boots

Agency: SS+K

Category: Branding

Jim Beam

“The stuff inside matters most.” Jim Beam has stood by this line for many years. It was time to take that spirit a step further and prove it. We helped Jim Beam create a multichannel campaign (across print, web, mobile and in-store) celebrating people with "the stuff inside" – the character, passion and commitment found in many unsung individuals and organisations who deserve it the most. Campaigns support and celebration for true character led us to creating thestuffinside.com, a site devoted to individuals that possess “The Stuff Inside”. You could watch videos, comment, get news updates and follow our heroes online.

Client: Jim Beam

Agency: Energy BBDO

Category: Branding

Jim Beam

“The stuff inside matters most.” Jim Beam has stood by this line for many years. It was time to take that spirit a step further and prove it. We helped Jim Beam create a multichannel campaign (across print, web, mobile and in-store) celebrating people with "the stuff inside" – the character, passion and commitment found in many unsung individuals and organisations who deserve it the most. Campaigns support and celebration for true character led us to creating thestuffinside.com, a site devoted to individuals that possess “The Stuff Inside”. You could watch videos, comment, get news updates and follow our heroes online.

Client: Jim Beam

Agency: Energy BBDO

Category: Branding

Invetrogen

Invetrogen

Invitrogen is a biotech company in Carlsbad that provides life sciences technology to academic and research institutions, pharmacies and biotech firms. Science using their technology requires learning a new way of working, Invitrogen was having trouble acquiring new customers. We created a campaign that effectively communicated the potential payoff of taking the time to learn new standards – both for the scientist and humanity. The "accelerate" platform succinctly captures Invitrogen's brand promise in a way that set new standard for the category of pharmaceutical advertising.

Client: Invetrogen

Agency: Bulldog Drummond

Category: Branding

Invetrogen

Invetrogen

Invitrogen is a biotech company in Carlsbad that provides life sciences technology to academic and research institutions, pharmacies and biotech firms. Science using their technology requires learning a new way of working, Invitrogen was having trouble acquiring new customers. We created a campaign that effectively communicated the potential payoff of taking the time to learn new standards – both for the scientist and humanity. The "accelerate" platform succinctly captures Invitrogen's brand promise in a way that set new standard for the category of pharmaceutical advertising.

Client: Invetrogen

Agency: Bulldog Drummond

Category: Branding

Invetrogen

Invetrogen

Invitrogen is a biotech company in Carlsbad that provides life sciences technology to academic and research institutions, pharmacies and biotech firms. Science using their technology requires learning a new way of working, Invitrogen was having trouble acquiring new customers. We created a campaign that effectively communicated the potential payoff of taking the time to learn new standards – both for the scientist and humanity. The "accelerate" platform succinctly captures Invitrogen's brand promise in a way that set new standard for the category of pharmaceutical advertising.

Client: Invetrogen

Agency: Bulldog Drummond

Category: Branding

Invetrogen

Invetrogen

Invitrogen is a biotech company in Carlsbad that provides life sciences technology to academic and research institutions, pharmacies and biotech firms. Science using their technology requires learning a new way of working, Invitrogen was having trouble acquiring new customers. We created a campaign that effectively communicated the potential payoff of taking the time to learn new standards – both for the scientist and humanity. The "accelerate" platform succinctly captures Invitrogen's brand promise in a way that set new standard for the category of pharmaceutical advertising.

Client: Invetrogen

Agency: Bulldog Drummond

Category: Branding

Services

From Back-End to Front-End, We've Got You Covered

Wheather you need back-end software development or front-end application design, we can help. We are also brand builders who can strategize, position and bring your brand to life. We help you create cutting-edge technology that works seamlessly and world-class brands that reasonate emotionally.

Software & Web Development

We have built a variety of web applications – from decision engines designed to help patients find clinical trials to information systems used by the largest pharmaceutical companies. We have considerable experience using open source development technologies and frameworks such as Django/Python, Wordpress. Our systems adhere to industry-recognized security practices including HIPAA guidelines. With our unique mix of technical and creative expertise, we build applications that are smooth, responsive and look good too.

EHR/PHR Application Development:

We provide end-to-end Electronic Health Record(EHR)/Personal Health Record (PHR) application development including assessment of the platform architectures, information design, data types, integration requirements, security features and application development. We are one of the pioneering companies to have built applications on leading platforms such as Microsoft HealthVault, SHINY-API and IndivoHealth.

Branding, Strategy and Advertising

We help businesses define themselves through unique brand positioning, brand voice, and communications

Natural Language Processing

We have deep expertise in leveraging both open source tools and our own proprietary methods to parse health information and derive semantic concepts. Our NLP tools have been used to process both dense clinical records or twitter messages for extracting clinical information in consumer health informatics applications.

Semantic Web Services

Our team has solid experience in the use of terminologies and ontologies such as SNOMED, ICD-9, UMLS. We assist clients in mapping data elements coded using different terminologies, build new terminologies or leverage existing terminologies to build semantic search capabilities.

Copywriting & Graphic Design

For clients who don’t need our full branding and strategy services we offer a la carte copywriting and graphic design

Data Mining & Analytics:

Our capabilities include deep web crawling, data extraction, data cleaning , data aggregation and analytics. Our proprietary tools can help you merge data from hundreds of disparate sources and analyze them.

Online Patient Recruitment

One of our products, TrialX is a leading consumer-driven platform for online patient recruitment. TrialX enables patients to find clinical trials and connect with investigators near them. The enterprise version of TrialX, iConnect is being used by four of the top academic medical centers in the US to improve online patient recruitment.

Content Creation & Social Media Management

We help create and maintain a strong online presence for businesses by keeping content fresh and consumers engaged. From script writing to video production, photography and illustration, we use all forms of storytelling to deliver our clients’ message through social channels.

Partner with us

Contact

Caught You Checking Us Out.

We’d love to know what you think.

72 Allen Street 3rd Floor, New York, NY 10002
212-537-6944
info@trialx.com